A recent news story claims that “the secret weapon in the $63 billion wine market is often an eye-catching label”, adding that in a saturated marketplace, producers need to grab any opportunity to catch people’s attention. Here in Hong Kong, one local wine importer says that, with the ubiquity of social media, “Instagrammable labels”, coupled with tasting notes, can help fuel sales.
In short, while an attractive or intriguing label will not make a wine better, it...
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