Theresa Yiu, founder of Hong Kong food brand Dashijie, is frying radish cake in a canteen in the offices of food and beverage company Maxim’s Group on a recent winter morning. It doesn’t take long before the aroma starts to attract a crowd.
Yiu launched Dashijie in 2009, starting with three items that are popular around Lunar New Year – radish cake, sticky rice cake and water chestnut pudding – and selling them at City’super. Over Lunar New Year 2010, she sold 10,...
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